Home Run and Samsung to encourage running in London
16 July 2012
Samsung Electronics, the Worldwide Olympic Partner in the wireless communications equipment category, has announced its partnership with Home Run London, to create a series of free, guided group runs designed to offer a healthy and enjoyable alternative to the usual post-work commute.
Home Run London participants will be encouraged to download Samsung’s charity app; the Samsung Hope Relay, and help Samsung raise money for charity. Those taking part in the Home Run will be able to download the Samsung Hope Relay application to most smartphones and for every mile run Samsung will be donating £1 to the Hope Relay’s designated charity partners - Kids Company and International Inspiration.
To launch the inaugural Home Run London, Team Samsung and GB 5000m athlete Emily Pidgeon will be on hand with her starter pistol passing on her top running tips before the run travels from Canary Wharf to Waterloo via London Bridge.
Andy Griffiths, Managing Director, Samsung UK & Ireland said: “The partnership between Samsung and Home Run London is a great opportunity for Londoners to get fit during London 2012 and raise money for the charitable causes, Kids Company and International Inspiration. It is designed to encourage commuters to help us at Samsung raise money for these vital causes in a fun and imaginative way. We are very excited about the partnership which allows people to get into the Olympic spirit in a way that will leave a lasting legacy beyond London 2012.”
Commenting on her support for the activity at the launch event, Emily Pidgeon, said: “The Samsung Hope Relay App is a great way for people across the UK to raise money for charity and at the same time get involved with an Olympic legacy initiative. The partnership with Home Run London will encourage those who are commuting around London to go the extra mile, help raise money for charity and make their Olympic commute a healthier experience.”
Home Runs range between 2 to 6 miles, cater for all levels and are conducted at ‘chatting pace’. There are currently over 15 routes across the capital including Oxford Circus to Finsbury Park, Bank to Clapham Junction and Liverpool Street to Stratford.
- To find out more about the Samsung Hope Relay visit www.samsung.com/hoperelay
- To find out more about how to take part in Home Run events, visit: www.homerunlondon.com
Photo by Brian Smith
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