Navigating the online marketplace

Shopping for running shoes online offers convenience and a wide selection, but it also presents challenges when it comes to finding the perfect fit and function.

By following these dos and don'ts, you can make informed decisions: take your time, do your research, and prioritize fit and function to ensure a successful online shopping experience. We also list below how to navigate leading running shoe brands.

Do

Know your size

Start by knowing your shoe size, but also consider any variations between brands or shoe models. Measure your feet accurately and consult the sizing charts provided by the retailer to ensure a proper fit.

Research shoe models

Research different shoe models and brands to understand their features, support levels, and suitability for your running style and foot type. Read reviews from other runners to gain insights into comfort, durability, and performance.

Look for detailed descriptions

Pay attention to detailed product descriptions provided by the retailer, including information about cushioning, support, heel-to-toe drop, and intended use (e.g. road running, trail running). Look for shoes that match your specific needs and preferences.

Check return policies

Before making a purchase, review the retailer's return policies and procedures. Ensure that you can return or exchange the shoes if they don't fit properly or meet your expectations. Look for retailers with flexible return policies and free return shipping to minimize risk.

Utilize virtual tools

Take advantage of virtual tools offered by some retailers, such as 3D foot scanners or virtual try-on features. These tools can help you assess fit and visualize how the shoes will look on your feet before making a purchase.

Don't

Overlook customer reviews

Don't overlook customer reviews when shopping for running shoes online. Pay attention to feedback about fit, sizing, comfort, and performance from other runners who have tried the shoes. Look for patterns or common themes in the reviews to make informed decisions.

Ignore your running needs

Don't ignore your specific running needs and preferences when selecting shoes online. Consider factors such as pronation type, cushioning level, terrain, and running goals to find shoes that best suit your individual needs and enhance your performance.

Rush the decision

Avoid rushing the decision when shopping for running shoes online. Take your time to research different options, read reviews, and compare features before making a purchase. Rushing the decision may lead to choosing shoes that are not the best fit for your feet or running style.

Forget to check shipping times

Don't forget to check shipping times and delivery estimates before placing an order. Consider any upcoming races or training sessions and ensure that the shoes will arrive in time. Look for retailers with fast shipping options or expedited delivery services if needed.

Settle for uncomfortable shoes

Lastly, don't settle for uncomfortable shoes, even if they seem like a good deal. Running in shoes that don't fit properly or cause discomfort can lead to pain, blisters, or injuries. If the shoes don't feel right when you try them on, return or exchange them for a better fit.

 

We explore some of the top running shoe brands trusted by runners worldwide, excluding Nike and Adidas, and including Altra and OnRunning.

With a diverse array of reputable running shoe brands to choose from, finding the perfect pair has never been easier. But remember to prioritize fit, comfort, and performance when selecting your next pair of running shoes, and don't hesitate to seek advice from experts to ensure the perfect fit.

Hoka One One

Hoka One One has revolutionized the running shoe industry with its maximalist approach, offering shoes with oversized midsoles for superior cushioning and support. Renowned for their plush ride and excellent shock absorption, models like the Clifton and Bondi have become staples among long-distance runners seeking maximum comfort and protection from impact-related injuries.

Brooks

Brooks has built a solid reputation for producing high-quality running shoes tailored to meet the diverse needs of runners. Their lineup includes a range of models designed to provide optimal support, stability, and cushioning for various foot types and running styles. The Ghost and Adrenaline GTS are popular choices among runners, offering a perfect balance of comfort and responsiveness for everyday training and racing.

Saucony

Saucony boasts a rich heritage in the running industry and continues to deliver top-notch performance with its innovative running shoes. Their Everun cushioning technology, featured in models like the Ride and Triumph, provides a responsive and energetic ride, making them favorites among runners seeking a lively feel and lasting comfort on long runs.

New Balance

New Balance is synonymous with quality craftsmanship and cutting-edge technology in its running shoes. From the plush cushioning of the Fresh Foam series to the stability and support of models like the 860, New Balance offers a diverse range of options to cater to runners of all abilities and preferences.

Altra

Altra stands out for its unique approach to running shoe design, with a focus on natural foot shape and zero-drop platforms. Their FootShape toe box allows toes to splay naturally, promoting stability and a more efficient running gait. Models like the Altra Lone Peak and Escalante offer a natural feel and excellent traction, making them popular choices for trail running and road racing alike.

OnRunning

OnRunning has gained a loyal following for its innovative CloudTec cushioning technology, which provides a cushioned landing and explosive takeoff. Their shoes feature a distinctive "cloud" pattern on the outsole, designed to adapt to your individual running style and provide targeted cushioning and support where you need it most. With models like the Cloudswift and Cloudflow, OnRunning offers a lightweight and responsive ride for runners seeking speed and agility.