Partnership with Arthrosamid and Contura Orthopaedics

Arthrosamid, Contura Orthopaedics and England Athletics are announcing the launch of an inspiring new commercial partnership which will see key messages about the benefits of non-surgical alternatives for the treatment of pain associated with knee osteoarthritis (OA) disseminated across a affiliated grassroots clubs and RunTogether groups.

With a proposed target audience of runners and athletes aged 35+, suffering with knee pain and / or OA (as well as coaches and physiotherapists associated with the organisation), England Athletics is ideally placed to help Contura Orthopaedics reach out to those in need of reliable education and information about the potential benefits of the novel hydrogel injection, Arthrosamid®. Arthrosamid®, has been hailed by clinicians as an exciting ‘game changer’; the first and only injectable hydrogel proven to help patients with knee OA, offering a real alternative to surgery.

The collaboration - which will include workshops, webinars and in-person events, as well as the recruitment of a new panel of Ambassadors - will shine a light on the importance of emerging innovation in the osteoarthritis ‘space’, whilst raising awareness of treatment options designed to maintain mobility – and crucially, to help keep people running!